It's Nothing New, Just Original

About Us

Born in Detroit,

At our clothing company, we pride ourselves on creating apparel that blends classic styles with unique, custom designs that resonate with the spirit of originality. Our mission is to connect the hip-hop culture to the world, drawing inspiration from Detroit City which has long been a hub for creativity and hustle. Each piece we offer tells a story, reflecting the artistry and resilience of those who dare to express themselves through fashion. From streetwear staples to standout classics, our collection is designed for those who value authenticity and want to make a statement. Join us on this journey as we celebrate the culture that inspires us and the community that fuels our passion for innovative design.